Susanna's Online Magazine

Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

Sunday, 05 February 2012 10:09 pm

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Entries

07/05/2011: Why Copywriters Shouldn't Provide Rewrites or Revisions
04/03/2011: Being Fit Is Not Only Smart But Can Help You To Be a Better Writer.
03/29/2011: Online Marketers Listening To Their Customers and Cutting Out Shipping Charges
03/24/2011: The Death of Print and the Rise of Really Bad Writing
02/26/2011: What Makes a Really Great Business?
02/22/2011: Why You Should Charge an Initial Consultation Fee
01/24/2011: Customer Service Can Make or Break a Business.
12/19/2010: On Reviewing Books, Authors, Copywriters and Thin Skin
12/17/2010: A Smart Copywriter Doesn't Try Too Hard To Please the Client.
06/04/2010: Why Prospective Copywriting Clients Won't Provide Their Budgets
05/26/2010: Copywriting Secrets You Should Know
05/24/2010: Direct Mail Preferred Over Email - Ignore It At Your Peril
03/29/2010: It's Time For People To Pay For What They Get.
01/04/2010: When Great Businesses Lose Their Edge
09/11/2009: How To Stop Unqualified Tire-Kickers From Filling Out Your Copywriting Quote Request Form
07/30/2009: What To Do When the Prospective Client Says They Can't Afford Your Copywriting Fees.
05/24/2009: 10 Things You Can Do To Keep Your Copywriting Clients From Scamming You.
05/18/2009: How To Conduct a Successful Interview
04/07/2009: How Newspapers Can Be Profitable Again
02/27/2009: What Copywriting Clients Want and What You Should Give Them.
02/12/2009: It's Time To Re-Think Your Marketing Strategy.
02/09/2009: Sign Up For The Chris Marlow Marketing Method For Copywriters.
02/01/2009: David Ogilvy, One of the Greatest Copywriters - His Story
01/24/2009: AP Stylebook Update Announced
01/21/2009: It's a New Morning In America and We ALL Are Overcoming!
01/17/2009: People Want To Buy. Give Them a Reason and They Will.
01/12/2009: The Secret of Great Copywriting
01/09/2009: AP Stylebook Update Regarding Mortgage-Backed Securities Announced.
01/05/2009: How One Company Turned $50,000 into $13 million dollars and How You Can Too.
01/02/2009: Learn To Pack a Powerful Sales Message In a Few Words.
12/28/2008: 8 Mistakes Copywriters Should Avoid in 2009
12/23/2008: Announcing Special Podcasts Coming Up On The Power Marketing Network
12/22/2008: New AP Stylebook Update Just Announced
12/15/2008: How To Avoid Clients Who Make Your Life Miserable.
12/04/2008: Recent Study Finds That 18 to 34 Year-Olds More Influenced By Email & DM
12/02/2008: New AP (Associated Press) Stylebook Update Regarding Derivatives
11/29/2008: New AP Stylebook Updates - Two New Entries In AP StyleBook - Also Dell Coupons
11/26/2008: It's a Great Time To Be a Copywriter.
11/23/2008: When The Prospective Client Says You Charge Too Much
11/21/2008: Getting High Search Engine Ranking With RSS Topic of Top Marketing Show
11/20/2008: New AP Stylebook Update
11/18/2008: Update to AP (Associated Press) Stylebook
11/17/2008: A Press Release a Day Keeps the Wolf At Bay.
11/14/2008: New Podcast Episode Just Out - How To Grow Your Business With Articles
11/12/2008: Important AP Stylebook Update
11/11/2008: A Fun Way To Make Extra Money
11/08/2008: New Podcast for People Who Want To Increase Their Sales
10/23/2008: 2008 Freelance Pay: Salaries and Fees for Freelancers
10/20/2008: Here's a Quick and Fun Way To Beef Up Your Marketing.
10/19/2008: Do Your Work Habits Make You Happy or Cause You Stress?
10/17/2008: AP Stylebook Update - Associated Press Adds Update To Stylebook
08/27/2008: The Problem With Quote Request Forms and Asking For the Budget.
08/15/2008: Enquiring Minds Want To Know - The Story of the National Enquirer and its Founder
08/06/2008: AP Stylebook Just Updated
07/16/2008: Should You Spend a Lot of Time Following Up With Prospective Clients?
06/30/2008: Should a Copywriter Negotiate Price With Prospective Clients?
06/22/2008: Become an Instant Guru and Increase Your Income Quickly.
06/20/2008: It's Smart To Have a Minimum Fee To Get Maximum Results From Your Marketing.
06/08/2008: Whatever Happened To Direct Mail?
06/05/2008: Hey Copywriter --- Don't Be a Sucker.
05/16/2008: Should You Ask For a Budget in Your Quote Request Form?
05/15/2008: Most People Who Contact You Are Not Real Prospective Clients.
05/12/2008: The Prospective Client You Really Don't Need. Reflection on my thought for the day.
05/03/2008: How Much Should You Charge? The Answer To the Copywriter's Biggest Problem.
04/08/2008: What You Can Learn From Your Daily Stats.
04/08/2008: How To Attract the "Smart" Marketers and Eliminate the Rest.
02/24/2008: You Gotta Spend It To Make It --- the Secret To Making Big Money In Hard Times.
12/06/2007: Important AP Stylebook Update Regarding Company Names
12/05/2007: AP Stylebook Update Regarding Headlines
12/05/2007: AP Stylebook Update Regarding Use of Allah
11/27/2007: Online Sales Booming --- Better Than Expected.
11/27/2007: AP Stylebook Update
11/26/2007: The Secret To Great Copywriting
11/05/2007: Who Is John Galt? Writers Go On Strike. Productive People Revolt and Atlas Shrugged.
10/15/2007: New Entry to AP Stylebook - Associated Press Adds Update Today
10/12/2007: AP Stylebook Update
10/11/2007: Invitation to Women Copywriters - Join New Forum
10/08/2007: How To Get Creative Ideas and Get Your Sales Message Across
10/04/2007: AP Stylebook Update
09/21/2007: How Important Is It For Copywriters To Meet Deadlines?
09/20/2007: Clients Shifting Ad Dollars to Online Marketing But Not Getting What They Want
09/13/2007: Time-Wasters and What To Do About Them.
09/10/2007: How Often Should You Post To Your Blog?
09/06/2007: Web 2.0: Will Social Networking Help Your Business?
08/29/2007: More On the Copywriter's Contract - Protect Yourself
08/27/2007: What To Do About a Client Who Thinks He Knows More Than You.
08/21/2007: Email Marketing Beats Out Direct Mail In UK for First Time
07/23/2007: Buyers Waiting Longer Before Making Online Purchases
07/05/2007: What Should Be In the Copywriter's Contract?
06/16/2007: Offline Media Readership Down But Online Publication Readership Explodes
06/05/2007: Copywriter's Fees and the Clients Who Loathe Paying Them
05/15/2007: Gmail Users Younger and Richer
05/14/2007: Give Advice and Become Famous - Become an Internet Star
05/08/2007: How to Get Lots of Traffic to Your Website and Increase Sales
04/30/2007: Newspaper Circulation Down - How the Top Newspapers Rank Now.
04/26/2007: Newspaper Circulation Takes Another Hit --- Advertisers Should Go Over Budgets
04/14/2007: America - The Land of Plenty --- Plenty of Hate
04/12/2007: Is Television Advertising on Last Legs? A Look Into DRTV and the Box In the Front Room.
04/11/2007: The Infamous Imus Mouth Causes Advertisers to Flee. - Imus Cancelled on CBS
04/10/2007: Gary Halbert Dead At 68
04/09/2007: Capitalize on Bad News By Daring To Be Different
04/06/2007: Marketing To Baby Boomers and Other Marketing Updates
04/05/2007: Radio Copywriting That Gets Results --- Some Methods and Ideas
03/29/2007: Associated Press Stylebook (AP Style) Update
03/14/2007: Soap Opera Selling: The Magic of Storytelling is Back and Smart Advertisers Are Paying Attention
03/05/2007: How To Get Big Fast With No Money
02/21/2007: AFLAC CMO Chops Head Off the Duck
02/19/2007: Keep Up With the Trends and You'll Sell More
02/18/2007: Advertising Shouldn't Be Entertainment, it Should Sell.
02/17/2007: Fortune Magazine 1938 --- No Sportswomen Need Apply
02/12/2007: Advertising To the Older Woman --- the Woman With Power and Money
01/30/2007: Find Your Unique Selling Proposition or Fail in Your Marketing
01/28/2007: Gates Says Future of Television is the Internet
01/28/2007: The 20 Most Popular Web sites
01/27/2007: It's All About Selling --- Nothing Happens Until a Sale is Made.
01/24/2007: Should Advertising Be Humorous and Entertaining?
01/11/2007: Is DRTV a Good Way To Advertise? Maybe not . . .
12/21/2006: Copywriter's and Consultant's Contract --- It's Your Only Protection
12/09/2006: What's the Matter With Amazon? Not Much, But . . .
11/16/2006: Should You Be Advertising on Television or is DRTV Dead?
11/15/2006: Do Google Ads Get Your Goat?
11/08/2006: Just When You Think One Vote Doesn't Matter . . .
10/22/2006: Copywriters --- Get Paid What You're Worth
10/19/2006: SEO Copywriting Tip: It's All About Words, Not Phrases
10/16/2006: Good Writers Don't Always Make Good Copywriters
10/10/2006: Just a Thought
10/04/2006: Predators Have Always Been Among Our Children --- More than We Know
10/02/2006: Oh Machiavelli Look at Us Now --- What Asses are Elephants and Then There's the Rest of Us
09/29/2006: This Site Has Been Down Due to Server Problems
09/21/2006: Search Engine Copywriting Comes First --- Not SEO or Graphics
08/31/2006: How to get your voicemail and phone calls returned
08/31/2006: AP Stylebook Update - Bombay update in Associated Press Stylebook
08/22/2006: Newspapers Laying Off as Advertising and Subscribers Go Away
08/14/2006: It is Risky to Use "Google" as a Verb
06/27/2006: The Age of Philanthropy or Egoism or Just the Way it's Always Been?
06/23/2006: How To Eliminate the Competition and Become More Successful.
06/17/2006: Creative Brief Template - Proposal Template and Radio Commercial Template Available
06/11/2006: Attention Copywriters - Don't Let Clients Change Your Contract or Take Advantage of You.
06/04/2006: 82-Year-Old Man in Wheelchair and on Sedation Medication Chases 16-Year-Old Girl
05/25/2006: AP Stylebook Update - Associated Press Updates Stylebook - Telephone Numbers
05/20/2006: A Great Advertorial for Your Swipe File
05/17/2006: More People Going Online to Get in Shape - Good for Online Business
05/12/2006: Change to AP Stylebook - Johnson Space Center Dateline
05/11/2006: Much ado about "The Di Vinci Code" --- smacks of cencorship of the worst sort.
05/07/2006: There are many things you can do with the highest paying Google keywords besides Adsense marketing.
05/06/2006: Cause marketing is a way to increase sales and be of service to your favorite causes as well.
05/05/2006: The top paying Google keywords - the top fifteen and what they pay.
05/04/2006: How people read a Web page and what it has to do about web site design.
05/02/2006: When it comes to Web site headlines throw the rule book away --- it doesn't work.
04/29/2006: The National Anthem in Spanish is a Hideous Idea and an Attempt to Steal Our Heritage.
04/27/2006: Five things you can do to increase your direct mail response rate.
04/25/2006: Should you cut back on your advertising and marketing during a recession?
04/24/2006: Are You Forgetting to Use the Unique Selling Proposition in Your Marketing?
04/23/2006: Do People Read Your Ad or Sales Letter or Web site All the Way Through?
04/22/2006: What Will the Economy Do and What Will It Mean to Small Business Owners?
04/21/2006: Our Businesses and the Hard Times Which May Be at Hand.
04/20/2006: Copywriters --- Don't Turn Down Dopey Ideas --- You and Your Clients May Regret it.
04/17/2006: Do Copywriters Charge Enough? If Not, What Should Copywriters Charge?
04/15/2006: Cartoons and Their Place in Copywriting and in the Business World.
04/12/2006: Ways to Get More Business from Your Web site --- Web site Marketing that Works.
04/10/2006: Dirty Journalists, Illegal Immigrants and Other Nasty Things.
04/08/2006: In NY Post Page Six Inquiry, Gossip Swirls Around Gossips and the world they live in.
04/07/2006: Capturing Mount Diablo --- The Island Mountain.
04/06/2006: Does a Name Matter Anymore? And Can Perky People Really Be in Journalism?
04/05/2006: Hard Sell or Soft Sell --- Which is Best? Remember, People Don't Want to Be Sold, They Want to Buy.
04/03/2006: The Curtain is Going up on a New Play --- The Age of the Woman is Dawning.
03/25/2006: You Can't Blame the Copywriter if You Don't Use Their Copywriting.
03/24/2006: Wichita Police Department Tasers High School Student.
03/23/2006: Drudge Drudges Up Another Exclusive Again Trashing the Main Stream Media.
03/23/2006: Slogans are Much More Important than Most Businesses Seem to Think.
03/19/2006: Radical Christianity is as Disastrous to Society as Radical Muslims Ever Could Be.
03/18/2006: Preemptive Strikes are the Only Way to Survive in the World Today.
03/17/2006: Web Site Files Complaint Against Google for Ban and Loss of Business.
03/15/2006: The Power and Danger of Advertising --- It's a Good Thing that Can Turn Bad.
03/14/2006: How the Time Wasters Can Eat Away at Your Career and Cost You Dearly.
03/13/2006: AP Stylebook Update for Writers and Copywriters. Please Make Note.
03/12/2006: Just a Letter --- How Little People Understand What a Copywriter Can Do For Them.
03/09/2006: When Two Worlds and Two Generations Collide.
03/07/2006: Pay Attention When You Get a Red Flag --- It Could Save You Money, Time and Worry.
03/06/2006: Never Fall for these worn out gambits.
03/05/2006: Love the Media, Hate the Media --- It Just Depends on Which Side You're on When.
03/02/2006: Morning Thoughts - From Drudge to Microsoft and Back to Starbucks and Sun Tzu.
03/01/2006: Don't Let Your Clients Let Radio Stations Write Their Radio Commercials.
02/28/2006: Online Catalog Copy is Often Very Bad. What Can You Do About It?
02/27/2006: Keep the Rights to Your Copy --- You May Need them Sometime.
02/26/2006: How Important is a Tagline or Slogan and Should You Have one?
02/24/2006: Rants and Raves, This and That.
02/23/2006: Using Direct Mail to Drive Traffic to Your Web site. It's a Marketing Method that Works.
02/22/2006: Chargebacks and What Some Merchants Do to Combat Them.
02/21/2006: Clients Who Want to Tell You How to Do the Job and What to Do With Them.
02/20/2006: When Giving Away Advice is Profitable and When it's Costly.
02/19/2006: How to Get Qualified Traffic to Your Web site.
02/18/2006: The Power of the Blog or Online Magazine and Using it to Replace Your Newsletter.
02/15/2006: Getting Good Leads and Bad Leads and How to Know the Difference.
02/14/2006: Terms of the Copywriter's Contract --- Added Protection against Fraud.
02/13/2006: Remember the old 7 Second Rule --- Well, it's Dead. Now it's a SPLIT SECOND.
02/12/2006: Long Copy or Short Copy . . . Which is Best?
02/11/2006: Google Drops BMW Web Pages because of "Doorway Pages".
02/10/2006: When Copywriters Give a Guarantee.
02/09/2006: Can You Negotiate a Fee with a Copywriter?
12/18/2005: More People Selling on the Internet.
12/18/2005: Jolly Clerks are a Pain in the Butt.
12/17/2005: Are Blogs Useless Dribble?
12/17/2005: Marketing & Advertising News You Can Use.
12/04/2005: You Gotta Know What You're Writing About if You Expect to Sell It.
12/02/2005: Speaking Gig in Canada Available.
12/02/2005: Mobile Media Market on Brink of Boom.
11/14/2005: Mondays Not Blue for Holiday Marketers: Report
11/14/2005: DM News' Essential Guide to E-Mail Marketing: Consumers Want Picture Perfect E-Mail
11/07/2005: Newspaper Circulation Slides 2.6 Percent
11/06/2005: Glory Days Pass Quickly on Internet Time.
11/04/2005: USPS to Use More Direct Mail Next Year.
11/04/2005: Girls Boycot Fab Abercrombie t-shirts for Being Sexist.
11/02/2005: Style: No Longer Abbreviate Hawaii - AP Stylebook.
11/02/2005: Aaron Brown Out at CNN in Major Shakeup.
11/01/2005: Forrester: Holiday E-Commerce to Grow 25% to $18B
10/31/2005: Are Newspapers Going Out of Style?
10/27/2005: Real Estate Business People Often Don't Know How to Market Themselves.
10/27/2005: Any Google Classifieds Likely to Focus on Content, Not Paid Advertising
10/27/2005: Creative Work Divided Up More Often --- a Good Thing for Creatives & Advertisers.
10/23/2005: Some Important Things You Should Know About Email Marketing.
10/22/2005: WPP Exec Resigns and He DAMNED Well Should!
10/15/2005: How to Make Money on Ebay and How to Lose Your Shirt . . . a Marketing Lesson.
10/08/2005: A Return to the Good Things and a Kinder Time.
09/30/2005: The Marketing Magic of eBay.
09/29/2005: Clients Who Think They Know More than the Experienced Copywriter.
09/28/2005: Inflated Gasoline Prices Mean More Money for Internet Businesses.
09/25/2005: Using Direct Mail to Get More Business.
07/01/2005: New "Google Sitemaps" Web Page Feed Program Making Indexing Fast & Easy.
06/14/2005: More Businesses Turning to the Internet for New Business.
05/24/2005: Online Retail Sales Are Expected To Rise to $172 Billion This Year.
04/26/2005: You Get Power by Being Generous --- in the Right Way.
04/03/2005: Why Pay for a Copywriter?
03/13/2005: Sex, Greed and Wall Street.
03/06/2005: Antigravity Massage Chair --- a real find.
02/27/2005: Wichita Police Department Hands out Awards . . . and the Oscar goes to . . .
02/19/2005: Get rid of spam . . . forever!
02/14/2005: Don't Always Do What Your Clients Says . . . You BOTH May Regret it.
02/12/2005: Radio Spots are Getting Hot Again.
02/10/2005: A Web site "No-No".
02/10/2005: Relationship Marketing is a Must for Successful Online Selling.
02/06/2005: Web Copy That Sells - A Review.
01/30/2005: Negotiation Tactics: Reversing or Turning the Tables to Buy Time and Learn More.
01/29/2005: Beware --- Most People are NOT the Decision Maker.
01/26/2005: Some Marketing Tips to Help You Convert More Prospects . . .
01/26/2005: Online Retail off to Slow Start in '05
01/23/2005: Why Should You Pay for WiFi when You're Spending Money?
01/23/2005: Success is All about Service. . . Service Makes You a Winner.
01/22/2005: A Book that All Copywriters and Those Who Write their Own Copy Must Read.
01/19/2005: Some Very Cool Ad Copy --- Says it All.
01/19/2005: Get a Long Penis from a Poorly-Targeted E-mail --- NOT!
01/19/2005: And then there was David . . .
01/18/2005: American Marketing Association to Debut Internet Radio Show
01/18/2005: Products not Selling? Give 'em a New Function.
01/18/2005: Cell Phone Users Beware --- You Could be Losing Business!
01/18/2005: Copywriter, be yourself. In fact, all marketers, be yourself.
01/16/2005: Copywriter Fires Crappy Clients.
01/16/2005: Marketing Pros Can Get Major Advantages from Blogging.
01/15/2005: 50 Benefits Of Joint Venture Marketing
01/02/2005: Time for Organizing.
12/26/2004: Xmas Online Sales One Bright Spot in Otherwise Lackluster Season.
12/25/2004: Wal-Mart is a Socialist Temple.
12/24/2004: What it Takes to be a Great Copywriter.
12/19/2004: When Advertising is Not a Good Thing.
12/12/2004: Switch to a Safer Browser --- Lots of People are Doing it.
12/10/2004: The Affiliate Business Bites the Dust.
12/05/2004: How Special --- Sunday.
12/05/2004: DNA Taken Against Man's Wishes in Wichita BTK Case.
12/05/2004: As Sound as the Dollar? Let's Hope Not.
12/05/2004: How to Keep Your PC Critter Free and Running Smoothly.
12/04/2004: People and their Problem with Words.
12/03/2004: Online Radio Ads Expected to Grow
12/03/2004: Amnesty Offered Spammers to Help Fix Google Hijacking Vulnerability
12/03/2004: Wichita Police Department and Local Media Screw Up --- Big Time.
11/30/2004: Sell to them when they're in Heat.
11/29/2004: Protect Entry to Your Notebook and Other PCs.
11/29/2004: Advertisers Using Fewer Words in an Effort to Grab More Business.
11/28/2004: Internet Explorer Losing Market Share Fast.
11/27/2004: Doctors on the Internet
11/26/2004: It Will be a Hot Season for Online Sales --- Will YOU Get Your Share?
11/25/2004: Things Change Fast on Internet Time --- Google going? How about IE?
11/21/2004: Baby Boomers Mean Business.
11/16/2004: Use the Recency Effect to Your Advantage
11/14/2004: An Unusual Postcard Marketing Method that Works
11/14/2004: Test You Ad and Web site Copy with Exciting NEW Software.
11/14/2004: Microsoft Debuts Search Engine
11/13/2004: Are Sales Letters and Direct Mail Still Relevant?
11/10/2004: Copywriter Doesn't Like Blogs - Duh.
11/06/2004: How Long will Google Adsense Make Sense?
10/31/2004: Judging America by our Television/Radio Commercials
10/16/2004: The Job of the Copywriter has changed --- at Least Online.
10/09/2004: Ah, you want to be a copywriter do you?
10/09/2004: Announcing --- Martha Stewart Prison Living, the Magazine for Living Cool Inside
09/29/2004: One Way to Get More Traffic
09/13/2004: My Krispy Kreme Misadventure
09/12/2004: Let the Sixties Die for Gawd's Sake!
09/10/2004: Making Money with Affiliate Programs
09/06/2004: Labor Day and Doing the "Labor" We Love
08/17/2004: People Who Take Up Your Time --- Drop 'em!
08/15/2004: The Music of Our Lives
08/01/2004: Surviving a Terrorist Attack
08/01/2004: Press Releases are Powerful, I know.
07/26/2004: "Shove it!" So Says Teresa.
07/25/2004: Do you sell to their "real" motivations?
07/24/2004: Don't have a blond write your copy.
07/21/2004: Slogans --- can people make you change them?
07/08/2004: Hillary and the Presidency --- Her Plan
07/08/2004: Terriorist Attacks in the United States --- How Far Back do they Go, Really?
07/06/2004: Here Come the Christians --- Will You Buy . . .
07/06/2004: Branding --- the Forgotten Part of Marketing --- and Least Understood
07/04/2004: ClickBank and Customer Service --- Not --- Duh of the Day.
07/03/2004: In Search of Coffee of the Gods
07/03/2004: Clients Who Shoot Themselves in the Foot --- Duh of the Day.
07/02/2004: Selecting the Right Market --- It's Not the Copywriter, Stupid. Duh of the Day.
06/23/2004: Now it's Cosmetics --- Duh of the Day
06/22/2004: People Who Take Your Time and Other Obnoxious Shit - 2nd Duh of the Day
06/22/2004: Bubba's Book (Rant 2) --- Duh of the Day
06/21/2004: Bubba's Book --- Duh of the Day
06/20/2004: The Greatest Political Ad Copy Ever Written
06/19/2004: Complaint Letters Get Results
06/19/2004: The importance of Web hosting --- my personal recommendation
06/17/2004: Sales Letters are Still a Critical Part of Marketing for Most Businesses
06/17/2004: Reporters, Sexism, Ageism, and Stupid Questions --- Duh of the Day
06/16/2004: Spy On Your Neighbor’s Political Donations
06/16/2004: Welcome to DuhBlog
06/16/2004: Really cool site to save you time and trouble

Susanna K. Hutcheson

Susanna K. Hutcheson is a well-known, prolific writer and copywriter. She started her career in 1967 and has been a reporter on numerous newspapers, a feature writer on major magazines and trade publications and editor and owner of several weekly newspapers. She is executive copy director of Power Communications. She is also a press card-carrying award-winning journalist.


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