[Previous entry: "Really cool site to save you time and trouble"] [Next entry: "Spy On Your Neighbor’s Political Donations"]

06/16/2004: "Welcome to DuhBlog"

Okay. I finally caved in and started a blog. Now what I plan to do is keep you up-to-date on everything from my cats, dogs and diet to the wonderful world of marketing and advertising. Just whatever is on my mind at any given time.

Like the client who was unhappy with my work. The first thing a client blames is the copy and the copywriter. But in fact, this client didn't follow my advice so he was bound to fail. Now that's just not a good thing. See, the thing is, when you hire someone who is a professional, you have to follow their advice or you won't get good results.

In this particular case, the copy would have worked great if he would have kept the price and offer the way I suggested to him. Some clients think they know best.

If you go to the doctor and need medicine but don't take it, you don't get well. So it is with your copywriter. Do what he or she suggests. Hell, that's what you're paying for. But if you don't take their advice and you don't get good results --- don't come crying to your copywriter. Ain't his fault McGee.