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Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

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Home » Archives » September 2004 » My Krispy Kreme Misadventure

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09/13/2004: "My Krispy Kreme Misadventure"


Don't you just hate it when you have waited all week for a small pleasure only to discover the small pleasure has been struck down? Let me explain. Each sunday morning I allow myself the decadent pleasure of laying in bed with books and my laptop and one small very rich Krispy Kreme along with my Starbucks coffee.

Oh I know that may not sound exciting to you. But to me it's just great. Now this Krispy Kreme is the one with rich filling. I don't allow myself this sort of thing on a regular basis. You see, I have a tendency to grow a big butt and food goes directly from my mouth to said butt. Sometimes I only have to look at it and it goes to the butt. So I have to be careful what I eat.

Well, yesterday I put the fork in my Krispy Kreme and there was no filling. All the way to the center and finally there in the dead center I found what I guess was some sort of filling --- about the size of a large pin head. Talk about disappointment.

I know Krispy Kreme is having financial problems. But do they have to eliminate the cream-filled centers to save money? Bad enough Krispy Kreme products are not really much different than any other donut. I mean, a donut is a donut and there's not much you can do to screw one up but keep some poor slob from enjoying one moment of grand and daring caloric passion by keeping the cream filling from them.

So to the folks at Krispy Kreme I offer my Duh of the Day Award.


Susanna K. Hutcheson

Susanna K. Hutcheson is a well-known, prolific writer and copywriter. She started her career in 1967 and has been a reporter on numerous newspapers, a feature writer on major magazines and trade publications and editor and owner of several weekly newspapers. She is executive copy director of Power Communications. She is also a press card-carrying award-winning journalist.






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