[Previous entry: "One Way to Get More Traffic"] [Next entry: "Ah, you want to be a copywriter do you?"]

10/09/2004: "Announcing --- Martha Stewart Prison Living, the Magazine for Living Cool Inside"

Okay, that was a come-on, I admit. Made you notice didn't it? So here's what I'm thinking. Martha is a broad with gonads. She's smart as hell. And my guess is that she's going to do her time and not let her time do her.

No, I don't really think she'll launch a slick magazine called Martha Stewart Prison Living but I do think she'll come out of the other side a much wiser person and one with new ideas that will make her and her company more money.

Martha Stewart was born Martha Helen Kostyra on August 3, 1941 in New Jersey. She was the first daughter of Eddie and Martha Kostyra. She was born to a large middle class family of Polish heritage. She has a older brother, Eddie. She also has 4 other siblings.

When she was born, her family lived in an apartment in a two-family home. They bought a house in Nutley, New Jersey when Martha was three years old. It was a busy household with six kids. Martha's mother cooked and sewed clothes for the family. She saved money by making the childrens' clothing. Martha's parents believed in a strong work ethic.

Martha's mother taught her how to cook. They had large Christmas celebrations and Martha and her mother baked and decorated cookies. Martha also learned the art of canning and preserving at her grandparents' home in Buffalo, New York. She spent some summers there as a child. They taught Martha how to preserve and can vegetables and fruits. These are skills that would prove to be important in her life.

Martha's father, Eddie, was an avid gardener. He shared his gardening skills with Martha. They would work together in the yard and garden. They would plant flowers, fruit trees, and bushes of berries. Their garden grew and evolved over time. Martha learned many of her skills used today from her parents and grandparents.

Martha attended schools in Nutley, New Jersey all the way to college. She was an excellent student. Martha also loved to read. She was active in extracurricular activities as well. She was involved in the school newspaper, the Art Club and several other clubs.

As she came from a large family, her house was always bustling with visiting family and friends. They often entertained and the family would do all the preparations, such as cooking and baking. Unbeknownst to Martha, this was the beginning of her "entertaining" career.

So knowing her history, I just have to think she'll make the most of this next five months. It won't be easy and it won't be fun. And she'll see a side of life she has never seen or dreamed about. But it will, I suspect, make her even stronger.

I personally don't think Martha should have gone to jail. But since she did, look for a new and improved Martha to reappear through the gates of Alderson.