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11/06/2004: "How Long will Google Adsense Make Sense?"

Online marketers are always looking for ways to get their message out and many of them use Google Adsense. I know a lot of folks who make money with Adsense so I'm not about to put this vehicle down.

But my point in this space today is expressing my opinion that the drive for privacy will very soon, indeed already is, making Google Adsense less relevant. Why do I say that?

Simply put, a lot of folks are like me. I have a program called Ad Muncher (No, I have no financial interest and am not an affiliate) and it very quickly at my command keeps me from seeing all Google Adsense ads and all ads like them. Frankly, I use it most of the time. I suspect there are other programs that do the same thing and I also assume that people are using them.

So the bottom line is that your site needs to be optimized so you enjoy a high listing in Google and all the other search engines --- especially Yahoo. I'm not at all convinced that Google will always be the big thing it is right now.

Google uses intimidation and scares the hell out of people. That's not a good thing. I know people who get physically ill when they lose their page rank or their Google listing. No one should have that awful affect on people. But I'm getting a bit off the subject.

Adsense is important and it works. But prepare yourself with other forms of marketing. Do not depend strictly on Adsense or, for that matter, on any other one form of marketing. If you do, you'll be badly hurt.