[Previous entry: "Test You Ad and Web site Copy with Exciting NEW Software."] [Next entry: "Use the Recency Effect to Your Advantage"]

11/14/2004: "An Unusual Postcard Marketing Method that Works"

I recently did a very effective campaign for a company using postcards. Without going into detail, here's how it worked.

Each day, my client's prospect received a card that simply said, "Here is the 15th reason why you should buy our widget from our company." (The product and company are not named.)

The next day the prospect got a card that said, "Here is the 14th reason . . ." and on it went for fifteen days.

What happened. Well, some people called and said, "Stop sending these cards." My client liked that because it got people to say "no" fast and left only the real prospects. Bottom line? The client got a tremendous response and made a ton of money from this postcard marketing program.

So when you run out of marketing ideas, try this one.