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11/25/2004: "Things Change Fast on Internet Time --- Google going? How about IE?"

Stats are a great thing. I'm an avid fan of stats. I can tell you almost anything about what goes on in the Powerwriting site. Moreover, I can tell you in real time.

For example, I am seeing a major swing away from Google and back to the good old gold standard, Yahoo! (and yes, the exclamation mark should be there.)

And it's proving to be a good thing because the people coming in from Yahoo are real prospects and not people wanting something totally different as has been my experience with Google. The results in Google are not at all good. For example, under copywriter you will get books on Amazon about copywriting and you will get a piece of software called "Copywriter" but you'll only get one or perhaps two real copywriters on the first page. The second page is not much better.

The Yahoo! results are much more what people want.

So what's my other observation?

Now my other observation. Fewer people are using Internet Explorer and are flying to Mozilla and FoxFire. I've used Mozilla for two years and wouldn't use IE short of an emergency. So I'm glad to see that people are getting smart.

But that means that webmasters are going to have to wise up too and make their sites look and work right in Mozilla. They made the mistake of doing their sites to IE and that's a bad thing. IE no longer rules just as Google no longer rules.

My point? On Internet time you have to be prepared to move on a dime. Time to move gang.