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11/30/2004: "Sell to them when they're in Heat."
When you're talking to a prospective client, do you let them tell you, "I'll talk to my wife and call you back"? If you hear that stall and don't do something, you've lost the sale. Why? Simply put, it is an old stall used by people forever.
What you want to do is sell to people when they are in heat. When they want something badly. Don't let them walk or they'll forget about you and your product and your service.