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Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

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Home » Archives » December 2004 » The Affiliate Business Bites the Dust.

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12/10/2004: "The Affiliate Business Bites the Dust."


Perhaps it's a bit premature to proclaim the death of the affiliate business. But let me share a bit of my own experience with you and leave you to judge for yourself.

I have earned a lot of money in the affiliate business and it was pretty much on autopilot. Then Clickbank started giving refunds fast and furious and those of us who communicate to each other about these things, complained among ourselves. All of us were losing money.

Some programs such as Silver Vegas don't even pay affiliates the commissions they owe them nor will they answer e-mail. A real ripoff.

And Google has pretty much stopped indexing affiliate links.

So I for one have stopped actively participating in the affiliate business and will soon leave it altogether. It's been my experience that when something no longer works, it's time to get out. And the affiliate business is moribund.


Susanna K. Hutcheson

Susanna K. Hutcheson is a well-known, prolific writer and copywriter. She started her career in 1967 and has been a reporter on numerous newspapers, a feature writer on major magazines and trade publications and editor and owner of several weekly newspapers. She is executive copy director of Power Communications. She is also a press card-carrying award-winning journalist.






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