[Previous entry: "Copywriter, be yourself. In fact, all marketers, be yourself."] [Next entry: "Products not Selling? Give 'em a New Function."]

01/18/2005: "Cell Phone Users Beware --- You Could be Losing Business!"

I was talking to a prospective client the other day and she was on her cell phone. What a gawd-awful sounding thing it was! I could understand about every third word she said. Finally I told her to call me on a land line as I wasn't putting up with this shit any longer.

Cell phones are great. If they make you feel important, that's fine. If they're convenient, that's fine. But if they cost you business, that's bad. That's very bad.

It's OK to make a quick call on your cell phone. But when you make your initial business calls, use a land line. Use a good, solid land line. Don't take a chance on your phone sounding cheap and crude because, simply put, it makes you sound cheap and crude.

At least on your first call to a client or associate, DO NOT USE A CELL PHONE! It's a big mistake that you may live to regret.