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01/18/2005: "Products not Selling? Give 'em a New Function."

Do you need a pair of oscillators? Then how about an egg beater? Need something for a fever? Well, if not, how about something to prevent a heart attack? See what I'm getting at? The first two items are both a simple egg beater. The second is a mere asprin. But marketed one way, they may not sell at all. Marketed for another use altogether you have a hot seller.

So think about that the next time you have a good product that does lots of things but just isn't selling well.

A rose doesn't have to be a rose.