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01/19/2005: "Some Very Cool Ad Copy --- Says it All."

I am reading my morning Wall Street Journal --- the only paper worth my time. I saw an ad for Frost Bank. It has very little copy but what it does have is great.

1868
Common Courtesy.
2005
Uncommon Courtesy.

In small print at the bottom of the ad is the following copy. I would prefer to see the copy end with the above.

We offer our customers every financial service they could ever want. And, that's all fine and dandy. But without personal attention, it wouldn't mean a thing. Respecting people, and really caring for their needs, used to be the way business was done. And here, it still is.

The agency of record for Frost is the independent agency McGarrah/Jessee. I don't know who the creative is. But it is just great copy.