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02/10/2005: "Relationship Marketing is a Must for Successful Online Selling."

Do you capture e-mail addresses and names from people who visit your site? You should! Those names are priceless.

Where so many online businesses miss their mark is by not using their valuable house list. You need to mail out a sales message to it every week. This is called relationship marketing and that's what you should be doing --- building a relationship with the people who have shown an interest in your product.

Most people don't buy the first time at your site. They buy after three or four visits or after three or four e-mails from you. And the former doesn't happen without the latter in most cases.