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Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

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Home » Archives » February 2005 » A Web site "No-No".

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02/10/2005: "A Web site "No-No"."


Nothing pisses me off quite as much as clicking on a link on a Web site and having something unexpected happen. For example, I don't like to click on a pdf file unless I know that it is a pdf file and I want it. Why? It sometimes crashes my PC. And I don't like my e-mail client coming up unexpectedly. Or my MP3 player.

If a person is going to get anything besides another Web page when he clicks a link on your site, TELL HIM SO!

Put a brief note under the link or by it or somewhere close --- but put it there. Tell him this is a pdf file and give him the size of the file. If it's an audio file, tell him so. If his e-mail program is going to pop up, tell him so. Suprises are not fun. They're not nice. People hate them. Don't do it to your visitors or you'll lose them.


Susanna K. Hutcheson

Susanna K. Hutcheson is a well-known, prolific writer and copywriter. She started her career in 1967 and has been a reporter on numerous newspapers, a feature writer on major magazines and trade publications and editor and owner of several weekly newspapers. She is executive copy director of Power Communications. She is also a press card-carrying award-winning journalist.






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