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09/29/2005: "Clients Who Think They Know More than the Experienced Copywriter."

There is nothing a copywriter hates more than having finished a project for a client and that client sticking his inept finger in the work, messing it up and using it. I have had so many clients who thought they knew more than me about copywriting. Why the hell they hired me I don't know!

Usually, after they try their own junk and my copy that they've screwed up, they see it doesn't work. So they revert to my original copy with good results.

Do you other copywriters have a way of handling this? If so, drop me an e-mail.

I find that clients are all too often their own worst enemy. They hire cheap writers and get screwed. They hire expensive ones and screw the copy up themselves.

And that's the way it is.