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11/06/2005: "Glory Days Pass Quickly on Internet Time."

The best days of personal computer maker Dell Inc. may be behind it, financial weekly newspaper Barron's Inc. wrote in its November 7 edition.

And so it goes on the net.

Right now it appears that Google owns the net. Once Microsoft did. Google will fall, fast and hard at some point and the fear it once instilled in people will only be a memory.

There is always someone ready to whip butt on the net. And the thing is, they can do it. No one is immune. A year is an eternity in Internet time. And those of us who work on Internet time need to remember that someone we least expect is sniffing behind us.

That's one very good reason to have the very best marketing, advertising and branding money can buy. It's great to be flying high in the 767 but it's hell to be looking at it from the vantage point of a has-been and also-ran. Don't let it happen to you. Don't rest. Don't let your guard down. Go full blast and go with the best. You only have one shot.