Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

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11/07/2005: "Newspaper Circulation Slides 2.6 Percent"

We've discussed the seemingly downward path being taken by newspapers. Today we discovered some interesting news that leads us to believe the spiral will continue downward . . . much to the dismay of journalists.

Go here for full details.

As a former journalist, I certainly hate to see this. But as we've stated before, the trend is for fast, real-time news. This will, of course, effect advertising greatly.

Susanna K. Hutcheson is a well-known, prolific writer and copywriter. She started her career in 1967 and has been a reporter on numerous newspapers, a feature writer on major magazines and trade publications and editor and owner of several weekly newspapers. She is executive copy director of Power Communications. She is also a press card-carrying award-winning journalist.