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Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

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Home » Archives » November 2005 » DM News' Essential Guide to E-Mail Marketing: Consumers Want Picture Perfect E-Mail

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11/14/2005: "DM News' Essential Guide to E-Mail Marketing: Consumers Want Picture Perfect E-Mail"


It began allegedly as a security and privacy measure. To protect customers from unsavory images in e-mail, AOL began suppressing all images — a policy that was adopted by heavy hitters such as Microsoft Outlook, Hotmail, Yahoo and Gmail. Each now suppresses external images by default and requires individual users to take proactive steps, such as clicking on a link, to see the full visual content of a message.

Susanna K. Hutcheson

Susanna K. Hutcheson is a well-known, prolific writer and copywriter. She started her career in 1967 and has been a reporter on numerous newspapers, a feature writer on major magazines and trade publications and editor and owner of several weekly newspapers. She is executive copy director of Power Communications. She is also a press card-carrying award-winning journalist.



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