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12/17/2005: "Marketing & Advertising News You Can Use."

CINCINNATI (AdAge.com) -- Scotts Miracle-Gro Co. plans to cut its health-care costs by forcing its employees to quit smoking -- and intends to use the savings from this and other cost-cutting programs to boost its advertising spending.

Full story here.

NEW YORK (AdAge.com) -- Yahoo's new original news ventures appear to gotten off to a slow start. Advertisers are avoiding the gritty content of the Kevin Sites "Hot Zone" feature, while “Richard Bangs’ Adventures” has pulled low traffic.

Full story here.

Yahoo! to Help Advertisers Measure Offline Results
Full story here.

Be a Marketing Rockstar: Supercharge Leads and Sales for Your Organization.
This is a Free 1 hour online Seminar presented by the American Marketing Association. You must register to view.
Tuesday, January 17, 2006
10:00 am, Pacific Standard Time (GMT -08:00, San Jose)