[Previous entry: "Radical Christianity is as Disastrous to Society as Radical Muslims Ever Could Be."] [Next entry: "Drudge Drudges Up Another Exclusive Again Trashing the Main Stream Media."]

03/23/2006: "Slogans are Much More Important than Most Businesses Seem to Think."

A quick surf of Web sites tells me two things about slogans. Either most people don't have one at all or the one they have is simply awful.

Most slogans in use today are generic at best and crappy at worst.

A slogan is perhaps the most difficult thing a copywriter creates. Why? Simply put, it must sum up your business and the reason your business exists in three to seven words on average. That's a monumental task!

A slogan must make your business memorable. Everyone understands a slogan like "Just do it!" Everyone knows who it belongs to. But how many people know how long and how hard it was for a group of copywriters to brainstorm and come up with those three words?

Most people do not appreciate words and the power they hold. They think they can throw anything up on their sites or put in their mail and it's okay. Not so! A bad slogan makes you look stupid. It makes you look like a bad business.

If you don't have a slogan, get one. If the one you have is crappy, get rid of it now. It's better to have no slogan than to have a bad one.

Words are important. They're more than important --- they're the tools that create sales. Use the right words in the right place and in the right way or you're dead meat.