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03/25/2006: "You Can't Blame the Copywriter if You Don't Use Their Copywriting."

I did an online associate a favor recently. In return for some very valuable help he gave me I wrote the home page for his Web site. His site is really terrible. He knew it and asked for my help in repayment for what he did for me. I have absolutely no problem with this. I pay my debts gladly.

I gave him the copy and I see he still has his cruddy copy on his site. He lifted one single line from the good copy I wrote for him.

It amazes me how people get attached to their own messes. They seem to be in love with the copy they write themselves and, as a result, they can't bring themselves to use professional copy that will get them results.

Here's a tip to those of you who hire copywriters. Please, use their copy. Take their advice. Don't try to be the expert. You're not. They are. If you're going to live in a mess, don't hire someone to clean it up. Just live in it. Sure, you'll lose long run. But you've no one to blame but yourself. You can't say the copywriter did it to you. And we prefer that.