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04/23/2006: "Do People Read Your Ad or Sales Letter or Web site All the Way Through?"

People constantly wonder this. "Do people read my Web site all the way through?" "Do people read my entire sales letter?" "Do people read my print ad from beginning to end?"

Here's a way to find out for sure. End your copy with an offer to pay $10.00 to anyone who writes you or emails you that he read the ad through. You'll be surprised how FEW responses you get!

It's a real eye-opener when you think your copy is really great. Remember, what you may love may not sell a thing. And all that matters in business and in advertising is making the sale.