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05/20/2006: "A Great Advertorial for Your Swipe File"

I love advertorials and I enjoy writing them. I've written them for years. I guess I like them because I can combine my journalism skills along with my copywriting skills. When I see one that I especially like I quickly put it in my swipe file.

Here's one such example that I found in USA Today. Study it and see if you don't agree.

See the advertorial here.