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03/05/2007: "How To Get Big Fast With No Money"

There's lots of ways to grow your business. The main way and the way that works given enough time and money is simply to work hard and advertise. Then there's the lazy person's way. A small business in New Orleans opted for this method.

They sent press releases about the new product (a carton of drinking water) to the major television shows. Guess what? They're now deluged with requests for their product!

Ellen DeGeneres put them in the big time. The cost? Nothing but a bit of time and thinking outside the box.

This is something anyone can do.

Of course, the inventor of this product will have to use this one time exposure for all it's worth. Now she'll have to sell the product on its merit and use conventional advertising methods to continue to sell. Even a one-time mention is the ol' 15 minutes of fame. Sometimes it's all you need to get you going. Staying on top, however, is the hard part.