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04/05/2007: "Radio Copywriting That Gets Results --- Some Methods and Ideas"

I write a lot of radio commercials. Getting a strong sales message out in 150 to 190 words is a challenge. Not everyone can do it successfully. Some people try to be overly creative, funny, entertaining. Those efforts usually don't work. The listener gets so into the story that he doesn't even catch the name of the business.

I was interviewed at length about writing radio commercials for Radio and Production Magazine. If you'd like to read the article here's your chance.

Interview with Susanna in Radio and Production magazine. This is a PDF file. The article is in the April 2007 issue.