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04/06/2007: "Marketing To Baby Boomers and Other Marketing Updates"

According to the current edition of Advertising Age, "The first wave of baby boomers turned 60 last year, and they are preparing for their retirement years much
Elton John, newly 60 and far from the retirement home."

The article goes on to say that advertisers are not prepared to market to this vast group of active people with deep pockets.

That's a very bad thing!

This group of active and important people buy everything from everyday consumables to automobiles and sporting equipment.

The smart advertiser will learn how to market to this group. The rewards for doing so are many.

Cable Dedices Against EBay TV Ad Tests

Less than a week after Google launched its auction-based TV ad sales system through Echostar, an eBay initiative backed by several large TV advertisers has suffered a blow from the cable industry as the Cabletelevision Advertising Bureau withdrew its participation in any trials of the electronic auction system for buying TV ad time.

News Bites
Mobile advertising, marketing need new business models according to an article in the current issue of DM News.

Direct Response TV News updates