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04/26/2007: "Newspaper Circulation Takes Another Hit --- Advertisers Should Go Over Budgets"

According to a story out today, newspaper circulation has taken yet another dive. What that means is there are fewer people reading your newspaper print ads. Even the Sunday editions, usually robust, are going down.

Of course, you no doubt know that television viewing is way down. The most viable advertising now is the Internet, radio and direct mail.

I think radio will be a great advertising vehicle for a long time to come. It has proven itself time and again. And, while more expensive than ever, direct mail can't be beat for target marketing and marketing that can be easily tested and tweaked.

Of course, the Internet is the place to be. You need to have a sharp, fast moving and powerful Web site. That represents you. That is your bread and butter. It has to knock the competition out. And you need to determine other online ways to advertise such as viral video, blogs and other unique methods.

So a wise advertiser will look at his advertising budget and adjust it according to where the people go to get their news, entertainment and information.




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advertising, copywriting, marketing, newspaper circulation, newspapers