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06/16/2007: "Offline Media Readership Down But Online Publication Readership Explodes"

More people are getting their news online. They're dropping their offline magazines and newspapers. If you doubt that, BusinessWeek took one of its top editors, John Byrne, away from the print edition and put him at the helm of BusinessWeek.com.

"BusinessWeek.com is an essential part of our future and our franchise and no one is more qualified than John to run it," editor in chief Stephen J. Adler said in a statement.

The average number of monthly visitors to U.S. newspaper websites rose by nearly a third in the first half of 2006, a study released on Wednesday said, though print readership at some larger U.S. newspapers fell.

Online newspaper readership is up 31 percent. That's huge.

What does that mean to you? If you're an advertiser, you need to add online publications to your advertising budget. Your message should be where the eyeballs are.