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Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

Sunday, 18 May 2008 03:56 am

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Home » Archives » May 2008 » How Much Should You Charge? The Answer To the Copywriter's Biggest Problem.

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05/03/2008: "How Much Should You Charge? The Answer To the Copywriter's Biggest Problem."



                        





New for Copywriters: No More Struggling Over What to Charge

Finally, a large-scale survey that exposes copywriting benchmarks for 20 common copywriting jobs!

Copywriting veteran Chris Marlow’s landmark Freelance Copywriter Fee & Compensation Survey™ Volume I has been selling like hotcakes since its debut in late 2005.

Nearly 300 copywriters answer 62 probing questions about what they charge for 20 common copy jobs, what they earn in a year, what their hourly rates are, and much more.

Get statistical pricing benchmarks for:

• 2-page lead generating sales letters    
• Order-generating sales letters   
• Lead-generating classic packages   
• Publisher's renewal series
• Lift notes
• Magalogs
• Order-generating classic packages   
• Order forms
• Tri-fold self mailers   
• Letters for a lead-generating microsite
• Letters for an order-generating microsite
• Concepting   
• Print newsletters   
• Online newsletters
• Full-page print ads   
• Home page copy
• Quarter-page print ads   
• Web site copy
• Catalog copy   
• Email letters

Testimonials on the sales page reveals that this pricing guide has literally saved copywriters from thousands of dollars in pricing mistakes.

According to Chris’ survey, 82% of copywriters think they price too low. Does this sound like you?

If so, you’ll never find a better investment in your business than this pricing guide. The 66-page Freelance Copywriter Fee & Compensation Survey Volume I lets you price with confidence, helps you eliminate the stress of negotiation, and supports your goals of business growth.

Testimonials show that many copywriters earn their investment back on their very next job. Check it out at this Web site. This information will be of great value to those wondering what they "should" pay a copywriter as well. I find some of the prices far too low for senior copywriters. Most who replied to the survey have less experience than those of us who have been around a long time. But it's an excellent guide nonetheless. What I do is simple. I charge my regular fees for premium services (my regular services) and lesser fees for far fewer services. I never discount my fees. I will simply offer a limited service if a client simply won't pay what my service is worth. You might want to try that yourself.





Susanna K. Hutcheson

Susanna K. Hutcheson is a well-known, prolific writer and copywriter. She started her career in 1967 and has been a reporter on numerous newspapers, a feature writer on major magazines and trade publications and editor and owner of several weekly newspapers. She is executive copy director of Power Communications. She is also a press card-carrying award-winning journalist.




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