11/17/2008: "A Press Release a Day Keeps the Wolf At Bay."

I'll bet you worry a lot about getting new business. Am I right? Well, it's a bugaboo no more --- my press release rule can make you money. Here's why. When I got into advertising back in the golden olden days of advertising and journalism, you only sent a press release when you had something really BIG to say --- when something MAJOR happened in your company or business.

Well --- it's a new world. You don't need the old media. You don't need the old rules. Here's what you do. You send a press release out daily or every few days. You've gotta' be doing something really cool so tell folks about it. And if you're not doing something pretty cool, you better get in gear.

Well-placed regular press releases are cheap advertising and --- they work! You'll get lots of hits and new customers or clients. In the world of Web 2.0, you've got to think differently. You've got to drive you own vehicle. You must interact with people.

The days of hype and spin are over. It's time to socialize and interact. It's time to tell the world about what you're doing. Get them interested in you without all the hard sell and hype. Get them to thinking about your product or service.

Press releases are picked up by blogs, by online services and even the old media. You never know how far a press release will go and what sort of value it will bring you.

Don't try to talk to everyone. You just want to talk to your niche. They make up your customer base, after all.

Start cranking out those press releases.