11/26/2008: "It's a Great Time To Be a Copywriter."
I always plan to take off from work the last two or three months of the year. Why? It's a very slow time in my business. I've never been sure why. But, since it is, I just plan for it and enjoy my time off.
With the recession/Depression of epic proportions upon us, I expected an even longer time off. Well, I was wrong. I've not had time to take even a few days in a row off.
I hear all these stories about people being laid off. And they're very real, very heart breaking stories and they're true. Major layoffs are everywhere and the unemployment rate is high and probably going to get higher.
So why is that good for the copywriting business? Simply put, people who lose their jobs can't find work. So they turn to the Internet in the hope they can build an online business that will support them.
The first thing they're going to need is someone who can put the right words on their Web site and in their marketing materials. Even people who never have been in business for themselves before, quickly discover the importance of being able to compete. And, to do that, they discover it's all in the message.
So this can and should be a win-win situation. We copywriters win by having lots of great clients. The clients win by learning the great feeling of having their own profitable online business and not having to depend on an employer anymore.
While there's no denying that the economy affects us all, we copywriters are in a great position right now. If we're good and know how to help our clients become successful, our value will not diminish. In fact, it will only grow as more and more people begin to see the value of a professional marketing expert.
I'm not glad the economy is in the situation it's in. But let's all look at it as an opportunity. In fact, that's what it is.
Businessman Robert Bosch said, "I don't pay good wages because I have a lot of money; I have a lot of money because I pay good wages." When people hire a copywriter, it would pay them to keep that in mind.