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12/23/2008: "Announcing Special Podcasts Coming Up On The Power Marketing Network"

As you may or may not know, I'm taking a few weeks off from my podcast, The Susanna Hutcheson Power Marketing Show, produced by The Power Marketing Network. However, in January, I have some big plans for your listening pleasure.

Let me explain.

Michel Fortin, famous copywriter and Internet marketing guru, tweeted about an article on Entrepreneur's Web site by Susan Gunelius , author of Harry Potter, the story of a global business phenomenon and Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle.

Her Web site is keysplashcreative.com. The article is called 10 Advertising Words to Avoid in 2009

Well, Michel was appalled at the article and didn't at all agree with it. On the other hand, yours truly agrees with almost all of it and has some things to add to it of my own.

I'm going to do a show about the article and other words that I have on my own personal list. Then, I’m turning the next show over to Michel.

I invited him to be a guest host on The Susanna Hutcheson Power Marketing Show in January and he graciously accepted. So, you'll have Michel Fortin as your host on one of the Power Marketing Network shows in January.

I also invited Susan to speak about her article on my show but she said she would rather the article die. She said Entrepreneur changed it more than she wanted and it didn't necessarily reflect her exact thoughts on the subject. She said, however, she would be happy to be on the show to discuss copywriting or her books. So I'll probably have her on the show in January or February.

Actually, I don't know why she feels that way about her article. I wrote an editorial for a newspaper I worked on long ago. I was young and far more sure I was right than I am now. Anyway, it caused an awful stir. One day the head of both The Church of Christ and The Catholic Church stormed into my office and gave me what for. It's probably the one and only time those two people were in the same room together and certainly the only time the two churches agreed on anything. But, worse than that, my mother was so mad at me she wouldn't speak to me for a month.

Yes, ruffling feathers just goes with the territory of being a journalist or writer. It's never bothered me that much. At least I know that people read what I wrote whether they agreed or not. But, I digress.

Then, I have a special guest coming up in January. You'll meet Ron Knowles, the narrator of many publications, including the audio version of Business Week and many popular magazines and books on Audible. Com. Ron reads The Classroom to Go Series of audio books, and Blindsided by Jay Giles, among other things.He is currently narrating the story of Ruth Bell Graham. He recently read Winston and Roosevelt. Ron is going to discuss how to use audio to get new business and build your brand. I know it will be a lively and valuable discussion that you'll want to hear.

Both of those shows are coming up in January. You can subscribe on iTunes or on my Web site and many other places.

Have a wonderful Holiday season and listen for The Susanna Hutcheson Power Marketing Show --- bigger and better --- in January. Oh, and be sure to visit Powerwriting.com and listen to any of the shows you might have missed. Also, give us a call with your feedback. The number is on the site at powerwriting.com/podcast.html.

I'm not sure of the dates at this time. So be sure and subscribe now so you'll get the shows delivered to you the minute they come out.