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01/12/2009: "The Secret of Great Copywriting"

I was reading some tweets I'd missed about copywriting this morning. I read a gem penned by copywriter, Chris Elliott. In a few short words, he gave the secret of great copywriting. This "secret" has always been used by all the copywriting greats, including the famous copywriter, Eugene Schwartz.

Chris tweeted, "The Copywriting Secret: Writing Copy Is Nothing More Than Writing Down The Normal Conversation Of A True Advocate For Your Product."

Now, I don't know if that exact statement was original with Chris or someone else. But, the fact is, it's true.

If you will interview one or more satisfied customers or clients of your client, your copy will write itself. Why? Because that person gives you all you need to sell the product or service. He gives you the words and the hot buttons. He or she provides you with all the reasons people should buy from your client.

Try this with your next copywriting project. Interview one or more satisfied customers. Make sure your client supplies you with several names and gives you permission to contact them.

Then, call or email them and watch your copy write itself.