05/10/2012: "When They're Looking for Cheap Copywriting, Make Sure They Don't Stop at Your Site."
Do you get a lot of requests for copywriting quotes? If so, do most of the people asking for quotes expect to pay a paltry sum for a ton of work? Iím willing to bet my next meal thatís the case. It was with me until I got sick and tired of it.
Letís face facts. A good many folks think copywriters have no right to earn decent money. Little matter that we work hard and study long hours for years, decades. Little matter that itís our words that make them money.
Iíve had people want a microsite (long online sales letter) and, oh, how theyíd go on about exactly how they wanted it. Of course, they only were willing to pay a few hundred dollars. Pocket money. This for a project worth from $3,500 to $20,000 or more!
Does that happen to you?
Hereís what you do. Up to a certain figure, youíre actually losing money on any project. Makes no difference what the project is. Find a figure that makes a job worth doing --- to you. Your figure may not be the same as mine. Iíve seen them for $10,000, $5,000, $3,000, $2,000, $1,000 and other figures. Get your figure and put it on your quote request form. Put it in type people will read. And, put it in your emails to them.
When you do that, youíll get a lot less inquiries. BUT, the inquiries you do get will be worth your time. You wonít be running after bad business. Let the beginners and low ballers have the low pay, no pay crowd. They can go to the bid sites.
If you want really good business, good-paying business, this is the way you have to do it. Set a minimum project fee and stick to it.
All youíll lose are people who would be a waste of your time. And, youíll get the type of business you want, people who want first class service, great copywriting and who can afford it.