10/13/2012: "Real Estate Agent Outsells Everyone Else By Using Radio Advertising"
Local real estate agent, Mike Grbic, is a guy who doesn't worry about the bad economy. In fact, he's put what I'm guessing to be a lot of money into radio advertising. Moreover, he voices his own spots. I generally tell clients to never voice their own spots. But, there are exceptions.
I think Grbic does a fantastic job. He gives his pitch and then, in some spots, says, "I'm not bragging. I'm asking for a job . . ." --- this is a hell of a good pitch. And he runs his ads throughout the day, at prime times. The ads must be working because he's the real estate agent you automatically think about if you're looking for a home or selling one. It just doesn't get any better than that.
Grbic's firm is in the top 50 realtors in The Wall Street Journal's Top Real Estate Team list. Now, I want to add, Grbic is not one of my clients. But I admire the way he takes charge and brings in the business in the toughest economic times in memory --- especially for the housing industry.
He does it like the successful businesses in The Great Depression --- by spending money on advertising.
Shouldn't you be doing the same?
You can listen to some of Grbic's commercials here.
Listen to some of my successful commercials here.