Award-winning journalist and freelance copywriter, Susanna K. Hutcheson, presents news, thoughts and ideas on the world of business, marketing, copywriting and much more.

Sunday, 05 February 2012 11:18 pm

Thursday, August 31st

How to get your voicemail and phone calls returned

All of us have trouble getting people to return messages we leave on their voicemail systems. Why don't people return calls? Lots of reasons. Mostly because they are only interested in themselves. Ah --- could that be helpful in getting your call returned?

If you want some great ideas on how to get people to return your voicemail messages and phone calls, you need to download this new book. Get your voicemail messages returned quickly!

I know the methods work because I tried them out. I got my calls returned like a shot!

Susanna on 08.31.06 @ 08:55 AM CDT [link]

AP Stylebook Update - Bombay update in Associated Press Stylebook

An AP Stylebook entry has been updated:

Editor's Note: Changes in AP style, reflecting names as used by the Indian government that have gained favor internationally and in everyday speech.

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Mumbai

India\'s largest city, formerly known as Bombay. (Also, Chennai, formerly Madras.)

Tech Tags: AP Stylebook, Associated Press AP, stylebook, India, Bombay, reporter, editor, newspaper, reporting, editing

Susanna on 08.31.06 @ 07:11 AM CDT [link]

Tuesday, August 22nd

Newspapers Laying Off as Advertising and Subscribers Go Away

Bad news for newspapers. Advertising is drying up. People are advertising less and subscribers are saying goodbye.

Newspapers have long been the major advertising vehicle for most businesses. From grocery stores to car dealers, the newspaper was the main way to get their advertising message to the buying public. Now all that's changed.

As a result, newspapers are laying off big time.

Odd that Bill Gates through his foundation is pumping money into newspapers. The foundation is buying up newspapers all over the country. Is that what the foundation is about? Is it truly the type of organization it says it is?

Back to advertising. If you are a newspaper advertiser, you might want to consider moving your ad dollars over to radio and direct mail and, of course, the Internet.

Tech Tags: advertising, marketing, gates foundation, newspapers, business

Susanna on 08.22.06 @ 05:56 AM CDT [link]

Monday, August 14th

It is Risky to Use "Google" as a Verb

Search engine giant Google, known for its mantra "don't be evil", has fired off a series of legal letters to media organisations, warning them against using its name as a verb.

See the full story here.

As far as I can tell, the AP Stylebook has not made it a verb so no changes are expected there although it may come out with something in the future. I should think Google would like being used as a verb but for some reason they don't.
Susanna on 08.14.06 @ 09:16 AM CDT [link]

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