Print News Organizations Plunge Into Live Video
31 minutes agoPosted by By BRIAN STELTER
Web sites, newspapers and other news organizations are gearing up to produce hours of video programming, in part to pursue the higher revenues available from video ads.br clear=both style=clear: both;/
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NBC Spends Millions on the Buildup to ?Smash?
33 minutes agoPosted by By BILL CARTER
Estimates are that NBC has spent as much as $25 million promoting ?Smash,? a new series that the network hopes will be the hit it desperately needs.br clear=both style=clear: both;/
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Media Decoder Blog: Now, a Trailer for a Magazine Article
2 hours agoPosted by By BRIAN STELTER
The videos were conceived by Esquire magazine to promote an article in the March issue about the mass killing of exotic animals last fall in Zanesville, Ohio.br clear=both style=clear: both;/
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Media Decoder Blog: Ad Watch: Blogging the Commercials
27 minutes agoPosted by By STUART ELLIOTT
Media Decoder live-blogs the Super Bowl XLVI commercials.br clear=both style=clear: both;/
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Media Decoder Blog: On Sunday, a Live Blog of Super Bowl Ads (Including Some ...
3 Feb 2012 at 4:45pmPosted by By THE EDITORS
Stuart Elliott, the Times's advertising columnist, will be producing a live blog during the Super Bowl about the commercials being aired then.br clear=both style=clear: both;/
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Hacking Questions at Times of London
3 Feb 2012 at 3:35pmPosted by By SARAH LYALL
The hacking scandal at Rupert Murdoch?s British newspapers widened on Thursday when a lawmaker said police investigations had spread to the flagship Times of London.br clear=both style=clear: both;/
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The Bay Citizen: Nonprofit News Groups Considering a Merger
3 Feb 2012 at 11:09amPosted by By PETER H. LEWIS
The Bay Citizen is considering a potential merger and raising questions about whether the founding patron?s vision for a revitalization of Bay Area news reporting can survive him.br clear=both style=clear: both;/
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Viacom Posts Lower Earnings, Blaming Ratings at Nickelodeon
3 Feb 2012 at 12:32pmPosted by By BRIAN STELTER
Philippe Dauman, the company?s chief executive, said that if Nickelodeon?s ratings had stayed steady last fall, total ad revenues would have been up.br clear=both style=clear: both;/
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Fourth-Quarter Profit and Revenue Declined at The New York Times Company
3 Feb 2012 at 1:42pmPosted by By AMY CHOZICK
Fourth-quarter profit declined as rising subscription and digital advertising revenue at the company?s largest newspapers could not offset the continued drop-off in print advertising.br clear=both style=clear: both;/
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Advertising: Some Super Bowl Ads Being Seen Long Before the Game - Advertising
3 Feb 2012 at 12:12pmPosted by By STUART ELLIOTT
Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.br clear=both style=clear: both;/
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AOL Profit Declines but Beats Expectations
2 Feb 2012 at 5:50pmPosted by By REUTERS
Fourth-quarter earnings declined to $22.8 million, compared with $66.2 million a year ago.br clear=both style=clear: both;/
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Television Review: Steven Van Zandt in Norwegian Netflix Series ?Lilyhammer?
3 hours agoPosted by By MIKE HALE
?Lilyhammer,? starring Steven Van Zandt as a wiseguy in witness protection in Norway, is the first original series on Netflix and is available via streaming video.br clear=both style=clear: both;/
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Television Review: ?Smash,? on NBC, With Debra Messing and Anjelica Huston
Posted 1 hours agoPosted by By NEIL GENZLINGER
?Smash,? NBC?s series about backstage Broadway comes with New York and Hollywood names off screen (Steven Spielberg, Therese Rebeck) and on (Debra Messing and Brian d?Arcy James).br clear=both style=clear: both;/
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Front Row: Fashion Changes, and So Do the Magazines
20 hours agoPosted by By ERIC WILSON
Readers can expect to see some changes in the big March magazine issues, most notably in Glamour and Harper?s Bazaar.br clear=both style=clear: both;/
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Tumblr Hires Writers to Cover Itself
2 Feb 2012 at 1:20pmPosted by By BRIAN STELTER
The social blogging site has hired a content executive and a Newsweek writer to document the service and market it to users.br clear=both style=clear: both;/
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Advertising: Orthodontists Market to Adults Seeking Prettier Smiles
2 Feb 2012 at 1:20pmPosted by By ANDREW ADAM NEWMAN
The American Association of Orthodontists has been running ads aimed at the rising number of adults seeking braces or teeth-straightening services.br clear=both style=clear: both;/
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Networks Resort to Trickery in an Attempt to Lift Ratings
2 Feb 2012 at 11:02amPosted by By BILL CARTER
Strategies include front-loading national commercials early in a show and extending hit shows a minute or two into the following hour.br clear=both style=clear: both;/
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Advertising: A Brand Too Strong to Stay in Its Own Ad
1 Feb 2012 at 12:22pmPosted by By ANDREW ADAM NEWMAN
A new Procter Gamble co-branding campaign has an Old Spice pitchman interrupt commercials for Charmin and Bounce products.br clear=both style=clear: both;/
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The Whistle Hopes to Be Sports Media Destination for Children
2 Feb 2012 at 11:42amPosted by By RICHARD SANDOMIR
The Whistle, a new media company aimed at 6-to 16-year-olds, is forgoing a cable network beginning, instead trying to capitalize on outlets like YouTube and gaming consoles.br clear=both style=clear: both;/
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Gannett?s Earnings Fell 33% in Fourth Quarter
31 Jan 2012 at 11:22amPosted by By THE ASSOCIATED PRESS
The media company said profits were lower because of reorganization charges, facility consolidations and the weak economy.br clear=both style=clear: both;/
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Ryan Seacrest?s Company to Sell a Stake to Clear Channel
31 Jan 2012 at 11:46amPosted by By BRIAN STELTER
With the investment, Mr. Seacrest will help Clear Channel identify ways to branch into television and other media, as he continues to build up his own production company.br clear=both style=clear: both;/
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The Media Equation: At BuzzFeed, the Significant and the Silly
2 hours agoPosted by By DAVID CARR
The Web site is trying for pollination: providing the kind of content that will have visitors passing along links from one person to the next, that will in turn bring them around to BuzzFeed.br clear=both style=clear: both;/
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Corner Office | Amy Astley: Amy Astley of Teen Vogue, on Valuing a Work Ethic
22 hours agoPosted by By ADAM BRYANT
Amy Astley of Teen Vogue says that in hiring, she wants to get a sense of applicants? work ethic ? and whether they can think in an entrepreneurial way.br clear=both style=clear: both;/
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Editorial | State of Play: Perpetual War: Digital Pirates and Creators
21 hours agoPosted by By EDUARDO PORTER
Stopping digital piracy, which is growing by leaps and bounds, is about protecting creativity ? and jobs.br clear=both style=clear: both;/
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Campaign Spotlight: Will Curve Appeal Demonstrate Appeal to Men and Women? -C...
30 Jan 2012 at 2:45pmPosted by By STUART ELLIOTT
The Curve fragrance is being joined by a brand extension, Curve Appeal, which is also being aimed at male and female consumers in their 20s. In a departure, ads for the new fragrances feature celebrities.br clear=both style=clear: both;/
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Q. and A. With Stuart Elliott
30 Jan 2012 at 1:02pmWhat is she singing about in that commercial? And what is the name of that actor who is trying to sell me aspirin?br clear=both style=clear: both;/
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Webdenda: Accounts and People of Note in the Advertising Industry
31 Jan 2012 at 2:45pmPosted by By THE NEW YORK TIMES
Arik Air, Lagos, Nigeria, named C. Moore Media International Public Relations, New York, as its public relations agency of record.br clear=both style=clear: both;/
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Talk to The Times: Answers to Readers? Questions About State?s Secrets
12 Jan 2012 at 4:48pmEditors and reporters answered questions from readers about The Times?s reports on the leaked American diplomatic cables.br clear=both style=clear: both;/
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9 Sep 2010 at 11:40amAn archive of Q. and A. features with Times editors, reporters, columnists and executives.br clear=both style=clear: both;/
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