YouTube Ads Turn Videos Into Revenue
2 hours agoPosted by By CLAIRE CAIN MILLER
YouTube is expected to turn a profit this year, on revenue of about $450 million, with help from its onetime critics.
Advertising: N.F.L.?s Official Air Freshener Aims at Female Fans, and the Cle...
2 hours agoPosted by By ANDREW ADAM NEWMAN
A Febreze air freshener marketing campaign is directed at women and aims in part to debunk the gender stereotype that women are not N.F.L. fans.
Of Two Minds About Books
2 Sep 2010 at 12:50amPosted by By MATT RICHTEL and CLAIRE CAIN MILLER
The book business tries to serve two readers, the one who loves the tactile page and the one who loves the digital ease.
Mormon Media Empire Goes More Digital
1 Sep 2010 at 3:34pmPosted by By JEREMY W. PETERS
The Deseret News has laid out an ambitious plan to enhance its digital coverage and begin using a collection of freelance contributors to supplement its news report.
Omaha Paper to Print Same-Sex Wedding Announcements
31 Aug 2010 at 7:18pmPosted by By JEREMY W. PETERS
The Omaha World-Herald changed its policy after gay rights advocates led an Internet-based campaign to protest its refusal to run same-sex paid wedding announcements.
Disney Names Radio Executive to Head ABC Family Cable Channel
30 Aug 2010 at 10:53pmPosted by By BROOKS BARNES
Michael Riley, who has spent the last two years running Radio Disney, will take over as president of ABC Family. Mr. Riley, 40, succeeds Paul Lee, who left last month to take over ABC.
Disney and Time Warner Reach Deal on ESPN3.com
2 hours agoPosted by By THE ASSOCIATED PRESS
Under the deal, 12.7 million Time Warner video subscribers and 2.4 million Bright House Networks video subscribers will get access to ESPN3.com without an extra charge.
Blackmailer of Letterman Is Released From Jail
2 hours agoPosted by By THE ASSOCIATED PRESS
Robert Halderman, the former producer who had threatened to make public information about office affairs, was set free after four months of a six-month sentence.
Sweden Reopens Rape Investigation of WikiLeaks Founder
23 hours agoPosted by By DAVID JOLLY
Swedish authorities said they reopened an investigation of rape allegations against Julian Assange.
Advertising: Scholastic Books Revamps Its Marketing
18 hours agoPosted by By TANZINA VEGA
The company said it wanted to keep better track of teachers who were new or who had departed and use more methods of communication.
Nascar Turns to TV to Boost Minorities
31 Aug 2010 at 8:59pmPosted by By VIV BERNSTEIN
A series on the Black Entertainment Network represents Nascar?s latest attempt to build a following for minority drivers it hopes to develop into stars.
Advertising: Under Armour Wants to Dress Athletic Young Women
1 Sep 2010 at 1:08amPosted by By ELIZABETH OLSON
Under Armour became the coveted brand for young men in their teens and 20s. Now the company is aiming to win over active young women.
Washington Post Suspends Columnist for Twitter Hoax
1 Sep 2010 at 1:08amPosted by By JOSEPH PLAMBECK
Mike Wise said in his Twitter account that a Pittsburgh Steelers quarterback was suspended for five games.
To Win Over Users, Gadgets Have to Be Touchable
1 Sep 2010 at 6:46amPosted by By CLAIRE CAIN MILLER
Researchers say that touch screens are the start of a trend to make computers more open to human gestures.
Aspiring Politician to Sue 2 Florida Papers
1 Sep 2010 at 1:40amPosted by By JEREMY W. PETERS
Jeff Greene, a real estate developer, claims articles in The St. Petersburg Times and The Miami Herald cost him his bid for the United States Senate.
TV News for Early Risers (or Late-to-Bedders)
1 Sep 2010 at 2:40pmPosted by By BRIAN STELTER
The new battleground for stations is the morning, with news broadcasts going on air at 4:30 a.m. or earlier.
At Bookstore, Even Nonbuyers Regret Its End
31 Aug 2010 at 4:54pmPosted by By JULIE BOSMAN
With more people choosing to buy books online, a Barnes & Noble on the Upper West Side prepared to close early next year.
Advertising: At the Game Show Network, Winning Is Everything
31 Aug 2010 at 1:16amPosted by By LISA BERNHARD
In addition to classic game show reruns, GSN is showing live segments during which viewers at home can play for cash and prizes.
TV Sports: Battling for Open Coverage (Again)
31 Aug 2010 at 1:50amPosted by By RICHARD SANDOMIR
The Tennis Channel is frustrated that it cannot reach more fans, especially in the New York market, during one of the Grand Slam tournaments.
Arts, Briefly: ?Last Exorcism? Tops Slow Weekend at the Movies
30 Aug 2010 at 2:00amPosted by By BROOKS BARNES; Compiled by BEN SISARIO
A PG-13 rating and a wide release helped push the horror movie ?The Last Exorcism? to No. 1 at the box office.
Advertising: For ?Hawaii Five-0,? a Music-Filled Push From CBS
30 Aug 2010 at 3:50amPosted by By STUART ELLIOTT
The network is putting significant resources behind the revived show, and a campaign is featuring the well-known theme song prominently.
The Media Equation: In California, an Old-Style Print War
30 Aug 2010 at 1:00amPosted by By DAVID CARR
Despite the many pressures on print media, the San Francisco weeklies The Bay Guardian and SF Weekly have been fighting for years over anticompetitive ad pricing.
Talk to the Newsroom: The War Logs Articles
30 Jul 2010 at 11:40amEditors and reporters answered reader questions about the classified military archive that The Times documented in a special report on July 26.
Campaign Spotlight: Foundation and MTV Hope Campaign Is ?Dead On? With Youths
30 Aug 2010 at 1:15pmPosted by By STUART ELLIOTT
The American Legacy Foundation and MTV team up to present an anti-smoking campaign aimed at youths and utilizing zombies. Yes, zombies.
Q. and A. With Stuart Elliott
30 Aug 2010 at 11:22amBing searching for make-believe barbecue restaurants in Manhattan.
Webdenda: Accounts and People of Note in the Ad Industry
30 Aug 2010 at 11:24amPosted by By THE NEW YORK TIMES
Chris Apostle joined R/GA, New York, part of the Interpublic Group of Companies, in a new post, managing director for client services.
Paperback Business Best Sellers
7 hours agoRankings are based on August figures.
Apple Pings Facebook With ITunes-Based Social Network
Posted by islutsky@adage.com(Irina Slutsky)
SAN FRANCISCO (AdAge.com) -- Even Apple, which lives in a bubble of its own device-centered success, can't resist the lure of social networking. CEO Steve Jobs on Wednesday formally thrust the company into the social-media fray with an iTunes-based network, Ping.
An Exclusive Look at the Making of the Exclusive Look at 'Mad Men,' Season 10
Posted by sdumenco@adage.com(Simon Dumenco)
Have you seen this yet? "AMC's 'Mad Men' Jumps the Shark." It's a two-minute video created for Babelgum Comedy by writer/director Trevor Williams. I tracked him down, called him up and asked him some questions.
Google Maps Gets an Ad Unit: Your Logo Here
Posted by islutsky@adage.com(Irina Slutsky)
SAN FRANCISCO (AdAge.com) -- After a six-month try-out in Australia and New Zealand, Google is planning to announce today that it is bringing sponsored map icons to the U.S., allowing companies to pay for their logos to show up directly on Google Maps, indicating the location of their business.
Top 7 Brand Stories With Major Social-Media Buzz, Aug. 26-Sept. 2
We monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.
Ice Cream Goes to the Dogs
Time Warner's U.K. children's TV channel Boomerang wanted to bring the pet-loving brand to life with a party in a London park for its adoring viewers and found the answer in a doggy ice cream van.
'Alan Wake' Online Video Prequel Series
"Alan Wake" couldn't afford a major TV campaign, so the game created a prequel video series on the web that led up to the first moments of the game.
How (and Why) Facebook, Twitter, Became Recess for Grown-ups
Posted by sdumenco@adage.com(Simon Dumenco)
The more I think about the rise of social-media gaming culture, the more it breaks my heart. Gaming giant Zynga, in particular, makes me feel unplayful.
Just How Brain-Dead is American Pop Culture Right Now?
Posted by dumenco@gmail.com(Simon Dumenco)
Until recently, conventional wisdom has been that American pop culture is so unstoppable/inevitable/irresistible that it suffocates other cultures around the world. (In fact, countries including France passed cultural-import laws specifically to keep American pop culture at bay.) Some weeks that still seems to be the case, but more and more the pop-cultural heat, and general topical heat, on Twitter can be found far beyond U.S. borders.
GM, American Apparel, Hulu Are Tops in Social-Media Buzz This Week
