This fear-inducing headline from a (gasp) NEWSPAPER shows the unintended powe...
6 May 2008 at 8:34pmPosted by David Garfinkel
Just returning from three solid days of deep focus on just the right word (as a teacher at John Carlton's fabulous 3-day 17 Points of Copywriting workshop), I was astounded to see the above headline in this morning's San Francisco...
How To Raise Lots of Money for Your Business Fast -- Not Only That, But Here'...
30 Apr 2008 at 1:42pmPosted by David Garfinkel
I know a guy who has raised over $100 million for other companies and recently convinced a major Hollywood studio to do a licensing deal that could end up making Internet history. Usually people like that don't bother to talk...
Believe me, doing this has more impact on your sales than traffic, technology...
22 Apr 2008 at 2:26pmPosted by David Garfinkel
Famous advertising guru of yore, James Webb Young, said it many years ago: Every advertiser has the same problem, and that is to be believed. What makes people believe you? That's pretty well known: it's proof, of the benefits and/or...
Nancy Andrews Webinar... Free... On How to Get Search Rankings Using Techniqu...
17 Apr 2008 at 7:19pmPosted by David Garfinkel
Last Monday, I interviewed "reluctant guru" Nancy Andrews, a very sharp search engine guru. How sharp? She and her husband are #1 on Google in their business, The Golf Collection, on for their chos...
1. John Carlton 2. His "Interactive Brain Training" for Copywriters 3. Me... ...
31 Mar 2008 at 3:08pmPosted by David Garfinkel
A lot of people have asked me if I'm going to put on a live copywriting seminar this year. The answer is no... not exactly. I won't, but, I only have ONE live program where I'll be teaching. I'll b...
If You Have Ever Wondered Whether A Teleseminar Could Be Spoken-Word Sales Co...
3 Mar 2008 at 7:24pmPosted by David Garfinkel
This weekend I spent three electrifying days at Michael Cage's small, intimate and cutting-edge powerful seminar on how to use teleseminars and webinars to make maximum marketing profits. Michael i...
In The Winter of this Year's U.S. Presidential Primary Campaign Comes an Impo...
18 Feb 2008 at 3:03pmPosted by David Garfinkel
I was at the grocery store today (Sunday) strolling past the magazine rack when these words jumped out at me: There Will Be Blood Why The Right Hates McCain It was the cover headline for Newsweek m...
Introducing "Mr. Moneyfingers"... and the Free Anti-Recession Online Seminar
5 Feb 2008 at 1:39pmPosted by David Garfinkel
Mr. Moneyfingers" is the nickname given by a client to Chris Haddad, one of the outstanding copywriters I'm mentoring. Chris joined me Thursday for a conversation you can listen to on the Web. We t...
Copywriters, Take Note: Best Picket Sign Yet From The Hollywood Writers' Strike
19 Dec 2007 at 1:35pmPosted by David Garfinkel
San Francisco Chronicle's Leah Garchik reports today one of her readers spotted the following picket sign from a member of the Writers Guild of America (movie & TV writers on strike) in San Francis...
Writing of a Different Stripe: My Maiden Voyage as a Columnist
17 Dec 2007 at 12:10pmPosted by David Garfinkel
Ever get in touch with an old friend after many years of having no idea where that person was or what they were doing? That's what happened to me a few weeks ago. I ran across my old boss, mentor...
In Case You Were Wondering What Your Advertising Is Supposed to Do (or in cas...
10 Dec 2007 at 1:21pmPosted by David Garfinkel
The chart you're looking at shows how branding works when it works best. It does not represent the be-all and end-all of what your advertising is supposed to do, but it does show how your customer ...
Licensing: Completely New Way to Generate Wealth (for most marketers)
4 Dec 2007 at 10:09pmPosted by David Garfinkel
For a long time, I have looked at copywriters and other creative marketers in the same light as inventors. One thing that has always bothered me is: Since inventors can license their inventions to ...
Advance look at part of what's in a new book on copywriting courses
29 Nov 2007 at 8:02pmPosted by David Garfinkel
Copywriter supreme Bob Bly, along with copywriter Joshua Stevens, are putting together a book about copywriting courses. They asked me to send them some info about one of my courses and what's in i...
Oh, how speaking the truth hurts (sometimes) ... but I'm proud of this Congre...
26 Nov 2007 at 1:34pmPosted by David Garfinkel
I grew up in the D.C. suburbs and now live in San Francisco. Growing up around D.C., you get really used to hearing sanctimonious, self-serving lies along with deep-sounding yet meaningless platitu...
If you can get this mental move down, the rest of your copywriting becomes ea...
19 Nov 2007 at 11:42amPosted by David Garfinkel
Last week I was talking with my friend copywriter/designer Peter Aristedes in Chicago, and we discovered we both have a weakness for buying too many books. In fact, he took "unfair" advantage of me...
