The Seven Secrets Of Persuasive Copywriting? Here's What One Guru I Deeply Re...
6 Jul 2010 at 12:14pmPosted by David Garfinkel
Ultimately, it boils down to one question: How do you get people to say "Yes?" Copywriting Virtuoso Denny Hatch has come out with a new book that clearly identifies seven ways to get prospects to pull out their credit cards:...
The One Change You Need To Make If Your Business Isn't Performing The Way You...
1 Jul 2010 at 12:46pmPosted by David Garfinkel
Sometimes it takes a shock to the system to help you realize what has changed in the world of business, and how you need to adjust. I had such a shock yesterday. When my head cleared, I realized something about...
For Impatient, Hard-Charging Business Owners Only!
11 Jun 2010 at 4:39pmPosted by David Garfinkel
I've just launched a new Web site. It's for the fast-growth business coaching I've been doing for successful entrepreneurs for years: Explosive Growth Coaching. If you want to get to the next level fast and everyone else is telling you...
Finally, A Profit-Boosting Approach to Design and Graphics Specifically For C...
20 May 2010 at 11:35pmPosted by David Garfinkel
Last night I hosted the most stunning Webinar I have taken part in this year. It was with Mike Capuzzi. Using what I learned from him, I created the cartoon (above) in about 3 minutes. There's so m...
If You Like To Tell Stories, You Are Going To LOVE This Video...
29 Apr 2010 at 1:43amPosted by David Garfinkel
This video is the first in a series of Tips to Perk Up Your Business. As promised, here are the titles of the books mentioned in the video: 1) Unlimited Selling Power, by Donald Moine and Kenneth L...
How A Famous Cartoon Cat And His TV Theme Song Can Help You Generate More Cas...
26 Apr 2010 at 9:00amPosted by David Garfinkel
Felix the Cat, the wonderful, wonderful cat. Whenever he gets in a fix, he reaches into his bag of tricks... -- Theme song for "Felix the Cat" TV Cartoon Show Something's going on out there that's ...
How You'll Know When You're Ready For Explosive Growth
8 Feb 2010 at 8:17amPosted by David Garfinkel
After working with hundreds of small businesses for over 20 years and watching only a handful cross the seven-figure barrier (and fewer still make over $10 million a year), I've identified five cha...
Letting go of Big Nic
2 Dec 2009 at 1:38amPosted by David Garfinkel
And now, for a few words on Holiday Stress: Copywriters and just about everyone else find this last month of the year a series of Trying Extremes: periods of great joy and fun alternating with peri...
How to Calm Your Fears About The New FTC Advertising Rules
10 Nov 2009 at 10:59amPosted by David Garfinkel
It's lesser-of-two-evils-time here in marketing-land. On the one hand: Dealing with the new FTC rules coming into effect December 1 is a royal pain. On the other hand: Dealing with hard-boiled dect...
What It Takes To Make It - A Book That Takes On The Popular Myths
2 Nov 2009 at 9:25amPosted by David Garfinkel
Watch out. A lot of outright lies, half-truths and well-meaning misconceptions masquerade as the truth about what it takes to be successful. Probably the biggest one is: There is ONE way to be succ...
When 'Cute' and 'Clever' Really Work In Copy -- And Why They Do
25 Oct 2009 at 12:45pmPosted by David Garfinkel
Behold the newspaper ad. It may be an endangered species, although to look at this week's print edition of the San Francisco Bay Guardian, you wouldn't think so. A lot of idiotic cuteness and cleve...
An Updated 'My Life in Advertising' by a Modern Copywriting Master -- Availal...
22 Oct 2009 at 6:15pmPosted by David Garfinkel
Richard Armstrong is one of those whimsical enigmas. He's one of the greatest living copywriters, but unlike many heavy hitters, he doesn't seem to harbor the secret belief that his carved image sh...
How Not To Pitch In An Email - Sage Advice From A Master Of The Craft
13 Oct 2009 at 12:17amPosted by David Garfinkel
Today was a good day for many reasons. High among them: My copy of Target Marketing magazine arrived in the mail. I always turn to the last page first. There, direct marketing virtuoso Denny Hatch ...
Here it comes: the first FTC regulation on blogs
6 Oct 2009 at 1:53amPosted by David Garfinkel
You know that blogging has arrived when the U.S. Federal Government formally announces fines for blogging they don't approve of. It happened. Yesterday. On Monday, October 5, the U.S. Federal Trade...
Patrice Walker Used an Email Template to Generate 3 Sales in 40 Minutes! Now...
9 Sep 2009 at 1:02amPosted by David Garfinkel
This brand-new Copywriting Template generated results for one of my students in The Ultimate Copywriting Crash Course in less than an hour. You can download your own copy here -- free!
