Susanna's Online Magazine

Should You Spend a Lot of Time Following Up With Prospective Clients?

Wed, 16 Jul 2008 13:06:27 -0500

When I was in sales and sales management, I was taught to do a certain amount of follow up work. In other words, when I had a lead on a prospective customer or client, I made numerous contacts with them before giving up on them. Did it work? Well, in some cases. It depended on what I was selling and how that particular sales process worked.

Should a Copywriter Negotiate Price With Prospective Clients?

Mon, 30 Jun 2008 14:10:56 -0500

Should you negotiate your fee with your prospective clients? The short answer --- NO. When you negotiate, you're telling your client that you intentionally put your price too high so it could be adjusted down. Don't do that. Here's why.

(more)

Become an Instant Guru and Increase Your Income Quickly.

Sun, 22 Jun 2008 09:48:15 -0500

Become much more famous in your niche or industry than you are right now. Move to the top of your profession -- in demand for your product or service, status, prestige, and income.

It's Smart To Have a Minimum Fee To Get Maximum Results From Your Marketing.

Fri, 20 Jun 2008 11:15:33 -0500

Copywriters are seldom paid what they're worth. That's especially true with those of us who work strictly on the Internet. I think one of the reasons we have pay issues is because people who search the Internet (more)

Should You Ask For a Budget in Your Quote Request Form?

Fri, 16 May 2008 18:20:45 -0500

Most copywriters have a quote request form on their Web site. If you're a copywriter, you most likely have one and depend on it to guide you in creating a quote that is a good match for the job the prospective client needs to have done.

Most People Who Contact You Are Not Real Prospective Clients.

Thu, 15 May 2008 10:32:43 -0500

Most of the people who contact you are not really prospective clients. At least, that's the case with me. I no longer personally accept phone calls and I use email to make my initial contacts with people. Why?

The Prospective Client You Really Don't Need. Reflection on my thought for the day.

Mon, 12 May 2008 16:29:31 -0500

What type of person is your least favorite to deal with? I've worked with the pompous ass, the tight wad and the know-it-all, among others. And in between those boorish folks, I've had quite a large number of very fine people who understand business and who respect what I bring to the table. They realize that it is my work that gives them a large degree of their wealth. But then, there's my least favorite. Let me explain.

How Much Should You Charge? The Answer To the Copywriter's Biggest Problem.

Sat, 3 May 2008 19:13:39 -0500

New for Copywriters: No More Struggling Over What to Charge Finally, a large-scale survey that exposes copywriting benchmarks for 20 common copywriting jobs!

How To Attract the "Smart" Marketers and Eliminate the Rest.

Tue, 8 Apr 2008 09:54:22 -0500

I've been told we're having a recession. I've heard that people are not spending money, that many people are cutting back on their advertising and marketing --- some actually cutting it out. Fortunately, my clients are the smart ones. Why do I say that?

Time-Wasters and What To Do About Them.

Thu, 13 Sep 2007 11:03:00 -0500

People. They're the #1 time-waster. If you let them, they'll eat away each precious, productive hour you have in your day. Dan Kennedy's site says about Dan, "He is never in his office, never

How Often Should You Post To Your Blog?

Mon, 10 Sep 2007 18:52:52 -0500

t's a good question. Entire books address the issue, along with the many other questions about blogs. How often should you post to your blog? We know that blogs, or online magazines, are effective sales tools. We know they help build your brand. Blogs are a great way to say things in a casual way that you wouldn't say on your Web site and that wouldn't get read there anyway.

Buyers Waiting Longer Before Making Online Purchases

Mon, 23 Jul 2007 20:50:12 -0500

The average time delay between a consumer's first visit to a Web site and the time of purchase has increased since 2005, according to a new study by ScanAlert.

What Should Be In the Copywriter's Contract?

Fri, 6 Jul 2007 04:39:31 -0500

Many copywriters don't use contracts. That's very bad. And someday, they'll pay dearly for that mistake.

Offline Media Readership Down But Online Publication Readership Explodes

Sat, 16 Jun 2007 18:58:04 -0500

More people are getting their news online. They're dropping their offline magazines and newspapers. If you doubt that, BusinessWeek took one of its top editors, John Byrne, away from the print edition and put him at the helm of BusinessWeek.com.

Give Advice and Become Famous - Become an Internet Star

Mon, 14 May 2007 13:48:04 -0500

You can become famous by using video on YouTube. When people look forward to downloading your video to their pods, you suddenly are an expert. So what? Well, you start getting people wanting to visit your site and do business with you.
(more)

How to Get Lots of Traffic to Your Website and Increase Sales

Tue, 8 May 2007 11:08:10 -0500

Here's an exciting way to use video to get traffic and sales.

Newspaper Circulation Down - How the Top Newspapers Rank Now.

Mon, 30 Apr 2007 11:03:01 -0500

See the rankings as of today for the top U.S. newspapers.

Newspaper Circulation Takes Another Hit --- Advertisers Should Go Over Budgets

Thu, 26 Apr 2007 05:47:12 -0500

According to a story out today, newspaper circulation has taken yet another dive. What that means is there are fewer people reading your newspaper print ads. Even the Sunday editions, usually robust, are going down. (more)

Marketing To Baby Boomers and Other Marketing Updates

Fri, 6 Apr 2007 11:30:09 -0500

According to the current edition of Advertising Age, "The first wave of baby boomers turned 60 last year, and they are preparing for their retirement years much Elton John, newly 60 and far from the retirement home."

Soap Opera Selling: The Magic of Storytelling is Back and Smart Advertisers Are Paying Attention

Thu, 5 Apr 2007 09:53:34 -0500

Soap operas. I remember my dear grandmother looking forward each day to listening to her favorite soaps on radio. Later she would watch them on television. Grandma got her housework done early in the day so she could sit

Associated Press Stylebook (AP Style) Update

Thu, 5 Apr 2007 09:52:24 -0500

The editors of the Associated Press (AP) Stylebook announced an important update today. daylight saving time

Radio Copywriting That Gets Results --- Some Methods and Ideas

Thu, 5 Apr 2007 09:26:14 -0500

I write a lot of radio commercials. Getting a strong sales message out in 150 to 190 words is a challenge. Not everyone can do it successfully. Some people try to be overly creative, funny, entertaining. Those efforts usually don't work. The listener gets so into the story that he doesn't even catch the name of the business.